My open rates seem too high?

Created by Jitender Saini, Modified on Thu, 2 May at 3:35 PM by Jitender Saini

Here are a couple of common issues that can cause your open rates to appear too high:


1. Aggressive Spam Filters: Some spam filters click links in incoming emails to check for malicious content before delivery. Our platform tracks clicks as opens, and we cannot differentiate between clicks from spam filters and actual users. This can result in a higher number of opens from a single domain, primarily due to spam filters.


2. Email Forwarding: When contacts forward your emails through their email clients, any opens for the forwarded email are recorded as additional opens. This can artificially inflate your open rates, especially if your emails are frequently forwarded by your contacts.

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